MULTICHANNEL RETAIL STRATEGY
At Rich Insight we pride ourselves in having built and delivered successful multichannel retail strategies for some of the most exciting UK luxury and high-street brands. From customer contact strategies and CRM programmes to rebuilding a channel mix from the bottom-up, online or offline, in the UK or abroad.
From our experience, great expense and time often goes into the creation of massive strategy documents only to be left in a bottom drawer gathering very expensive dust as it is either unrealistic, too theoretical or simply undeliverable within the retailer's current constraints.
We only recruit people into Rich Insight that have proven themselves on the 'shop-floor' and are true experts in their field giving you the best combination of both strategic insight and getting our sleeves rolled up.
CASE STUDY: Rhino Sport & Leisure
SUPPORTED CLIENT WITH:
BRAND IDENTITY AND GUIDELINES
ASSET MANAGEMENT AND CORPORATE COMMUNICATIONS
STRATEGY AND DELIVERY OF DIRECT ONLINE CHANNEL
‘We have worked with Rich Insight for over a year now. It has been great to have their support unravelling the world of digital, helping us create digital future strategy on the new direct side of our business and work creatively with us to develop this exciting channel. They offer an unusual mix of commercial, sales, brand, marketing and digital skills, which makes it a brilliant fit for a business like ours, where there are various stakeholders to bring on the journey with us, so they can talk in a language that works for all. They are great to work with and I would highly recommend.’
Reg Clark, CEO, Rhino Sport & Leisure
Marketplaces are increasingly popular with consumers and are fast becoming an essential sales channel for brands who want to gain market share, attract new audiences and access global markets.
However, a lack of strategy or internal resource can often prevent brands from taking full advantage of this growing channel.
Rich Insight’s team of experienced marketplace experts can provide you with a proven path to success on marketplace platforms.