Marketplace Launch ASSESSMENT
WHERE SHALL WE LAUNCH?
We have spent years helping leading and emerging brands evaluate, prioritise and launch in new markets. We know what things to look out for in choosing the right marketplace for you.
Assessing which marketplaces
Before assessing any marketplace, it is crucial to have clear objectives defined. This filter assesses potential opportunities or weights specific criteria.
We have created our own scorecard to assess potential new marketplaces, a proven method of ranking potential launches using objective data. Often the challenge is knowing what the nuances are to marketplaces, securing accurate data, as well as the associated fixed and variable costs. We have combined decades of collective experience navigating these nuances.
Fulfilment & Warehousing Fees
Site Marketing Fees
Tax & Legal
Average Selling price
Category Market Size
Growth Acceleration Tools
Customer Service Complexity
Go Live Ease
We review territory specific criteria that make countries viable or not, before drilling into the marketplace specifics. This includes key elements like brand awareness, ecommerce maturity, market growth, market complexity and language (translation) requirements.
There are also varying hurdles for specific marketplaces to consider. For example, Zalando have very specific image requirements and are very curated on the brands they accept. La Redoute requires you to offer either free delivery or free returns. Trade.me in New Zealand requires deliveries within a fixed timescale and maximum price to the customer.
WANT MORE GUIDANCE?
We help you evaluate potential new marketplaces, weighting the assessment criteria based on your objectives and giving you maximum visibility on what to expect for the launch in advance of any decision. Enquire below to find out more.