Marketplace Launch ASSESSMENT

 
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WHERE SHALL WE LAUNCH?

We have spent years helping leading and emerging brands evaluate, prioritise and launch in new markets. We know what things to look out for in choosing the right marketplace for you.

Assessing which marketplaces

Before assessing any marketplace, it is crucial to have clear objectives defined. This filter assesses potential opportunities or weights specific criteria.

We have created our own scorecard to assess potential new marketplaces, a proven method of ranking potential launches using objective data. Often the challenge is knowing what the nuances are to marketplaces, securing accurate data, as well as the associated fixed and variable costs. We have combined decades of collective experience navigating these nuances.

Profitability drivers

Variable Costs:

  • Marketplace Commission

  • Fulfilment & Warehousing Fees

  • Returns Costs

  • Integrator Fees

  • Site Marketing Fees

Fixed Costs:

  • Translation Costs

  • Integration Costs

  • Management Costs

  • Tax & Legal

Other Factors:

  • Returns Rate

  • Average Selling price

  • Weighted Margin

assessment drivers

Brand:

  • Marketplace Type

  • Brand adjacencies

  • Brand Affinity

Commercial:

  • Existing Business

  • Category Market Size

  • Financial Contribution

  • Growth Acceleration Tools

Operational:

  • Customer Service Complexity

  • Logistics Ease

  • Returns Policy

  • Integration Options

  • Go Live Ease

We review territory specific criteria that make countries viable or not, before drilling into the marketplace specifics. This includes key elements like brand awareness, ecommerce maturity, market growth, market complexity and language (translation) requirements.

There are also varying hurdles for specific marketplaces to consider. For example, Zalando have very specific image requirements and are very curated on the brands they accept. La Redoute requires you to offer either free delivery or free returns. Trade.me in New Zealand requires deliveries within a fixed timescale and maximum price to the customer.

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WANT MORE GUIDANCE?

We help you evaluate potential new marketplaces, weighting the assessment criteria based on your objectives and giving you maximum visibility on what to expect for the launch in advance of any decision. Enquire below to find out more.