Eyelash Design Company

How handing over control of marketplace sales to Rich Insight enabled the Eyelash Design Company to take advantage of current trends and enhance their brand presence.

Challenge

A challenging time

Formed in 2006, the Eyelash Design Company provides pioneering treatments, training and products for eyelashes and eyebrows. After a lacklustre start on Amazon with another agency was compounded by a challenging lockdown period, where professional sellers had to shutter their operations due to Covid restrictions, they sought a better alternative. 

It’s amazing the difference professional expertise makes. Rich Insight helped us transform a challenging period into a much more profitable one with minimal effort from our side.

Philip Marsh, Group General Manager, The Eyelash Design Company
Approach

Account management

Rich Insight took control of the Eyelash Design Company's Amazon and eBay business through its own accounts, instantly freeing up the internal team’s time. Working across different listing platforms and processes, Rich Insight launched their most popular SKUs on Amazon and focused on key bundles to make the most of the home treatment trend. 

133

Keyword placements ranked in the top 10

<1,000

Top 1,000 sales rank in beauty category in two months

30%

Conversion rate on top colour
Outcome

Stronger brand presence

Rich Insight’s fully managed approach boosted sales growth and created crucial revenue for the company at a challenging time. What’s more, by strengthening listings and online brand image, Rich Insight helped the Eyelash Design Company improve its standing in the sector, enhancing its ranking in the Eyebrow Colours category and achieving a top 10 ranking for 100+ keyword placements in only two months. 

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