Looking to grow

Feelunique

How adaptability to product and seller requirements helped improve listings and speed up onboarding on one of Europe’s leading premium beauty marketplaces.

Challenge

Internal capacity challenges

A leading online marketplace, Feelunique offers over 30,000 beauty products from more than 500 brands. However, a lack of internal resources led to poor quality listings and frequent listing errors, while internal capacity challenges impeded the onboarding process for new sellers on the site.

The Rich Insight team is professional, adaptable and it has been a pleasure to work with them.

Ting-ting Lee, Head of Marketplace, Feelunique
Approach

Direct advice to sellers

Rich Insight worked directly with Feelunique’s sellers, adapting to their wide-ranging requirements by offering strategic input and implementing improvements to their product listings to ensure they were set up effectively. In addition, Rich Insight provided bespoke packages to help onboard partners in a more timely manner and speed up the turnaround process for getting live on site.

300%

Quicker onboarding time of sellers onto site

20+

Number of brands onboarded over initial six months

10

Average working days to get sellers live
Outcome

Greater efficiency

Rich Insight became an extension of the Feelunique team, providing additional marketplace expertise and capacity. Rich Insight improved the speed and efficiency of the onboarding process, reducing the time to getting sellers live by 300% and increasing listing accuracy and compliance.

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