New to marketplaces

Topps Tiles

How extensive internal and external analysis provided Topps Tiles with the data to create an impactful marketplaces approach.

Challenge

Lack of marketplace data

The UK’s biggest tiles specialist, Topps Tiles wanted to get up and running on marketplaces. Instead of diving in headfirst, they wanted a data-led approach to determine which marketplaces to target and help create an impactful strategy. Unsure how to obtain this information, they turned to Rich Insight.

We had an amazing experience working with Rich Insight. They went above and beyond to answer our key business questions and are clearly passionate experts in their field.

Sian Garvey, Director of Marketing, Topps Tiles
Approach

Deep market research

Rich Insight not only carried out extensive market research across several sites, but also reviewed Topps Tiles’ commercial and operational processes. Rich Insight shared its key recommendations and analysis, helping to co-create a marketplaces methodology aligned with the brand’s needs.

6

Key areas analysed

10

Data sets used to inform methodology

1

Unique marketplace scoring mechanism created
Outcome

Key data sets

Rich Insight carried out comprehensive analysis across six key areas, including profitability, market sales and category analysis, and pulled together 10 key marketplace-related data sets. Rich Insight also created a unique marketplace scoring mechanism designed for Topps Tiles’ preferences so they ended up with a bespoke marketplace approach that suited their objectives

View more of our clients we helped grow

SPORTING GOODS

Mountain Warehouse

How marketplace diversification helped the UK’s largest specialist outdoor retailer to boost conversion and grow sales in the UK and abroad.

Find out more

HOME & GARDEN

Charles Bentley

How diversification and listings optimisation helped non-Amazon marketplaces become over 33% of Charles Bentley’s sales mix in 12 months.

Find out more

FASHION

Dobell

How a new international marketplace strategy led to Dobell increasing its YoY sales growth by 150% across all channels.

Find out more

FASHION

Oliver Bonas

How a clear and dedicated marketplace strategy helped one of Britain's best-loved independent lifestyle stores to almost triple its online sales.

Find out more

HOME & GARDEN

Nisbets

How specialist support helped Europe's largest supplier of catering equipment to increase its average conversion rate on eBay by 190%.

Find out more

HEALTH & BEAUTY

WooWoo

How a prioritised marketplace launch helped a pioneering feminine care products supplier grow average sales by 500% and boost EU sales by 1,900%.

Find out more

SPORTING GOODS

The 360 Hut

From poor regional coverage to wide-spread international exposure: how The 360 Hut grew sales by 400% in six months.

Find out more

HEALTH & BEAUTY

Pai Skincare

How a strategic reset on Amazon enabled Pai Skincare to increase UK and EU sales.

Find out more

HEALTH & BEAUTY

Feelunique

How adaptability to product and seller requirements helped improve listings and speed up onboarding on one of Europe’s leading premium beauty marketplaces.

Find out more

HEALTH & BEAUTY

Lovehoney

How specialist marketplace knowledge helped Lovehoney start selling restricted goods on marketplaces and boost international channel sales by 170%.

Find out more

HOME & GARDEN

National Timber Group

How Rich Insight’s in-depth marketplace analysis helped inform National Timber Group’s marketplace strategy and launch on their first site.

Find out more

HEALTH & BEAUTY

Eyelash Design Company

How handing over control of marketplace sales to Rich Insight enabled the Eyelash Design Company to take advantage of current trends and enhance their brand presence.

Find out more

FASHION

River Island

How Rich Insight set up River Island’s outlet proposition on eBay UK, increasing their trading potential and doubling online sales while not stretching internal resources.

Find out more

Want to make the most of your global marketplace opportunities?

Discover what Rich Insight can do for you.

Fill out the form and we’ll be in touch!