Amazon Sales Plateau - What now?
Amazon sellers reach a point in their journey - sales flatline, or slightly decline. This leads to doubt.
“Are my product still listed? Have my prices changed? What has changed?”
They are spending more on marketing
They began targeting your Brand or key terms
They have introduced a new competitive product
They are lowering prices
They changed the category indexing
They made changes to product reviews
Buyer habits change
Has the product become less appealing?
Has the niche become more competitive?
Have your products lost relevance?
Many of these events will affect you. None of them are events you directly control, nor can easily ‘see’ in your day to day operations.
Our job is to keep you be aware of them. Our job is to counter them.
Focus on what you do control
Data is were we start. Using methologies we have cultivated for years, analytics surface a lot of value.
However data is just one tool. Amazon has more ‘levers’ to pull when you need to make changes. Data is the oil for your sales engine and Amazon’s ‘levers’ are the parts needing greasing.
If you are not routinely putting energy into Amazons tools and levers, you lose ground over time to other sellers who are using them.