-1.png)
.png){kind=logo}
Looking to grow
Le Mieux
How an Amazon relaunch, enabled a fast-growing equestrian brand to improve branding control and hit £1m of sales year one.
Challenge
Branding and listing accuracy challenges
Le Mieux had come off Amazon Vendor Central for over a year and needed support with a branded presence on Amazon which lacked consistency and accuracy. It was imperative to get a better handle on this channel whilst maintaining a balanced mix across channels.
We needed help relaunching Amazon and dealing with a complex multi-channel reality with active resellers. Rich Insight knew exactly what they were doing and helped us achieve 6 figure monthly sales within 6 months.
Shaun Loughlin, Head of eCommerce, Le Mieux
Approach
Managed growth and brand control
As part of the Rich Insight engagement we worked with their internal team to buy into some key changes and enhance processes. This included leveraging technologies alongside listing optimisation, PPC and brand registry to enhance brand assets, listing quality, visibility, the brand’s overall presence and ultimately sales on this key platform, paving the way for new market expansion.
31%
WoW revenue increase
17%
MoM growth
£1 million+
revenue year 1 (over target)
Outcome
Best month of the year
Sales grew consistently and from month one Le Mieux’s revenue increased by 31% WoW. Overall Rich Insight got beyond internal targets within 6 months and turned this into a 7 figure channel annually, culminating in a 6 figure sales month when the strategy had hit full steam.
SPORTING GOODS
Mountain Warehouse
How marketplace diversification helped the UK’s largest specialist outdoor retailer to boost conversion and grow sales in the UK and abroad.
HOME & GARDEN
Charles Bentley
How diversification and listings optimisation helped non-Amazon marketplaces become over 33% of Charles Bentley’s sales mix in 12 months.
FASHION
Dobell
How a new international marketplace strategy led to Dobell increasing its YoY sales growth by 150% across all channels.
FASHION
Oliver Bonas
How a clear and dedicated marketplace strategy helped one of Britain's best-loved independent lifestyle stores to almost triple its online sales.
HOME & GARDEN
Nisbets
How specialist support helped Europe's largest supplier of catering equipment to increase its average conversion rate on eBay by 190%.
HEALTH & BEAUTY
WooWoo
How a prioritised marketplace launch helped a pioneering feminine care products supplier grow average sales by 500% and boost EU sales by 1,900%.
SPORTING GOODS
The 360 Hut
From poor regional coverage to wide-spread international exposure: how The 360 Hut grew sales by 400% in six months.
HEALTH & BEAUTY
Pai Skincare
How a strategic reset on Amazon enabled Pai Skincare to increase UK and EU sales.
HEALTH & BEAUTY
Feelunique
How adaptability to product and seller requirements helped improve listings and speed up onboarding on one of Europe’s leading premium beauty marketplaces.
HEALTH & BEAUTY
Lovehoney
How specialist marketplace knowledge helped Lovehoney start selling restricted goods on marketplaces and boost international channel sales by 170%.
HOME & GARDEN
Topps Tiles
How extensive internal and external analysis provided Topps Tiles with the data to create an impactful marketplaces approach.
HOME & GARDEN
National Timber Group
How Rich Insight’s in-depth marketplace analysis helped inform National Timber Group’s marketplace strategy and launch on their first site.
HEALTH & BEAUTY
Eyelash Design Company
How handing over control of marketplace sales to Rich Insight enabled the Eyelash Design Company to take advantage of current trends and enhance their brand presence.
FASHION
River Island
How Rich Insight set up River Island’s outlet proposition on eBay UK, increasing their trading potential and doubling online sales while not stretching internal resources.
.png)
HEALTH & BEAUTY
FFS
How Amazon troubleshooting and sponsored advertising helped an emerging women’s razor and beauty brand successfully relaunch, doubling its month-on-month sales.
FASHION
White Stuff
How Rich Insight re-launched White Stuff’s eBay channel, growing their outlet clearance sales and increasing YoY eBay sales by over 400%.