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Amazon Management

Amazon is 50% of all revenue we manage. The channel is a breed-apart for needs and skills. 

  • Amazon Support Cases
  • Amazon Listing and Pricing Errors
  • Amazon FBA and IPI metrics
  • Amazon Promotions
  • Amazon A+ and Storefronts
  • Amazon PPC
  • Amazon SellerCentral and Vendor

Amazon needs a team. It needs many skills. We can offer a full team, or only the parts you lack. 

Branding Strategy

Amazon needs a strategy, and it needs to be Branded the right way.

  • Are you Building your Brand?
  • Are you controlling Brand positioning for distributors?
  • Are you using A+ fully and effectively?
  • Does your Storefront sell your story?

No matter your relationship with Amazon or strategy, you need a plan. We help you find the right way to position Amazon, and we lead the execution and management.

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Amazon Analysis

We license enterprise leading tools. We can see:

  • Top converting Keywords in your product groups
  • Top sellers and fast movers
  • SEO ranking and keyword strategies
  • Market sizing
  • ... and much more.

All our Amazon Listing SEO and PPC work is 85% analysis, 15% implementation. We are data driven to the core. 

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Listing SEO

We licence enterprise tools to ensure all SEO work is data driven to top performing keywords and phrases. Your title, bullets, search fields are all made around this analysis. We also will ensure every single attribute is mapped with a valid value. As things change, the work iterates to what our reporting highlights.

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Unique methodology to effectively drive growth

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Planning tailored to SKU USP's

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The work iterates to the data findings 

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Support Case Management

Amazon Support cases are a critical part of Amazon management. We will open cases, chase updates and argue for resolutions on your behalf proactively. We know how to get the right results from Amazon support, and have the patience and determination to get the updates done!

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Substantial experience dealing with errors and KPI issues
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Routine monitoring and proactive chasing
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Bespoke made notification tools to keep tabs
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Ongoing Strategy

Strategy on Amazon takes many shapes and forms for Brands. We help you find the right one for your global needs. Amazon must be planned as part of your global channel strategy, never in isolation. We arm you with advice and experience, so your decisions are informed.

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Specific strategic building blocks implemented to track and get you to your goals
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Multi-sector and seller profile expertise, including restricted categories and hybrid Amazon accounts
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Access key experts at different stages of your journey to add value when it matters most
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Reporting & Insights

We have created our own reporting and insights dashboards to provide you with the most meaningful information and actionable insights. This covers performance, stock & inventory and promotions benchmarking, as well as store and brand analytics.

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Understand your performance with key metrics at your fingertips
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View performance across multiple sites and regions in a unified dashboard
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Understand key opportunities to focus on and crucial issues to address
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PPC Management

We price based on time, not ad spend. We are never incentivised for you to spend more on advertising. At a time when PPC cost is at an all time high, it is critical in 2024 to ensure PPC strategies fit reality, budgets and drive profitability long term. We ask for costs, so we can drive PPC performance that increases profitability, not just sales.

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A team of specialists to focused solely on PPC management
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Dedicated time ring fenced to ensure budgets and spend are never neglected
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Dedicated PPC reports and KPI tracking so you know weekly and monthly what is happening
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Transparency

Everything we do is tracked and reported on. Everything we work on is on a shared project management board for you to see in real time. We offer dedicated Slack channels so you can interface with our team at any time of day. Everything is layered in dependency so you never have a bottleneck to work.

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A focused team with layered roles and management 
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Good relationships with essential tools to help foster growth
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Data-led methodology to help you grow not just on one site, but as a global channel

See our 'Looking to grow' case studies

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Mountain Warehouse Logo

SPORTING GOODS

Mountain Warehouse

How marketplace diversification helped the UK’s largest specialist outdoor retailer to boost conversion and grow sales in the UK and abroad.

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Charles Bentley Logo

HOME & GARDEN

Charles Bentley

How diversification and listings optimisation helped non-Amazon marketplaces become over 33% of Charles Bentley’s sales mix in 12 months.

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Dobell Logo

FASHION

Dobell

How a new international marketplace strategy led to Dobell increasing its YoY sales growth by 150% across all channels.

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Nisbets Logo

HOME & GARDEN

Nisbets

How specialist support helped Europe's largest supplier of catering equipment to increase its average conversion rate on eBay by 190%.

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The 360 Hut Logo

SPORTING GOODS

The 360 Hut

From poor regional coverage to wide-spread international exposure: how The 360 Hut grew sales by 400% in six months.

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Feelunique Logo

HEALTH & BEAUTY

Feelunique

How adaptability to product and seller requirements helped improve listings and speed up onboarding on one of Europe’s leading premium beauty marketplaces.

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HEALTH & BEAUTY

FFS

How Amazon troubleshooting and sponsored advertising helped an emerging women’s razor and beauty brand successfully relaunch, doubling its month-on-month sales.

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Want to make Amazon work for you?

Find out what Rich Insight can do for you.

Contact us