2023 Marketplaces Christmas Quiz

Mince pies or mulled wine? Christmas tree or Christmas jumper? Carol singing or present giving? When it comes to UK Christmas traditions, there’s one that shines brightest of all: the Christmas quiz. Well, the Rich Insight marketplaces Christmas quiz to be precise.  

From fashion and sustainability to homeware and personalisation, our blog series has focused on some of the key marketplaces trends this year - providing advice and insights on all things online marketplaces and beyond. As our last blog of the year, we thought we’d test your knowledge with some of the surprising stats, interesting nuggets and exciting happenings that we’ve uncovered over the year. 

So - how well do you think you know your online marketplaces? (Answers at the end). 

2023 Marketplaces Christmas Quiz

1. This year, we’ve seen some new sites explode on the marketplace scene, but which marketplace app has been the most downloaded free app on both Google's Play Store and Apple's App Store?
   
   
2. AI developments have been all the rage this year, but what is Amazon’s Project Nile?
   
   
3. Mobile shopping continues to rise with over 90% of shoppers making online shopping purchases using their smartphone. How often do mobile shoppers abandon their carts? 

Need a clue? Check out our blogs on emerging marketplaces, Project Nile and cart abandonment. 

1. Homeware has been on trend since the pandemic, but how many UK consumers intended to renovate or decorate their home in 2023?
   
   
2. Health and beauty has gone green in 2023, but how many beauty buyers consider the sustainability of health & beauty products as very important when making beauty purchases?
   
   
3. Six of the world’s 10 largest fashion brands are European-based online marketplaces. Which demands the lowest commission?

Need a clue? Check out our blogs on the latest trends in homeware, health and beauty and fashion.

1. Amazon recorded its ‘largest sales day in history’ this year - when was it?
   
   
2. True or False: the majority of Black Friday marketplace sales were made by smartphone last year?
   
   
3. Which ‘marketplace’ matches brands with relevant content creators to advertise your products to your target audience?

Need a clue? Check out our blogs on marketplace sales, last-minute Black Friday tips and a marketplace in disguise. 

1. What is the Lipstick Index?
   
   
2. From personalised product recommendations to summary reviews, online marketplaces are adopting new AI tech. Which fashion marketplace introduced ‘snap n search’ this year?
   
   
3. Which online marketplaces agency matches insightful advice and impeccable quiz-making skills?

Need a clue? Check out our blogs on the Lipstick Index and AI innovations.

Answers

1. Temu. Although launched in 2022, the Chinese mega-discount marketplace app has made huge strides in marketplace share and awareness this year.
   
   
2. Amazon’s not-so-secret plan to create a new AI-based search function on its marketplace.
   
   
3. 84%. Cart abandonment for mobile purchases (84%) is noticeably higher than desktops (72%). Brands need mobile-friendly listings to convert more sales.
   
   
4. Two-thirds. According to GFK, two-thirds of UK consumers intended to renovate or decorate their home in 2023.
   
   
5. 64%. Almost two in three health and beauty customers will consider the ingredients, distribution, packaging and containers of products when buying.
   
   
6. Vinted. Charges no commission as the buyer pays a fee per purchase, not the seller.
   
   
7. 11 July - the first day of Prime Day. Prime members purchased more than 375 million items worldwide. Make sure you prepare for next year’s Prime Day.
   
   
8. False. Last year, almost half (48%) of Black Friday e-commerce sales were made via smartphone, but 2023 may well have surpassed it…
   
   
9. TikTok Shop. Although not considered a ‘marketplace’, TikTok Shop already operates like a marketplace in many ways.
   
   
10. According to the ‘Lipstick Index’, sales of beauty products rise when consumers are feeling the pinch as they look for inexpensive ways to treat themselves.
    
    
11. Poshmark’s Posh Lens will enable customers to take or upload a photo from their phone and then browse search results of similar listings without the customer needing to know the name of the brand, product or style.
    
    
12. Well, do you even need to ask? It’s Rich Insight, of course. 😉

How many did you get? Check out our blogs for more insights and sign up for our newsletter to get fresh marketplace insights delivered to your inbox in 2024. 

Merry Christmas!